GOOD COACH BAD COACH: Build A Practice Where You Belong

Do you feel trapped in a win-lose situation with your coaching business? Win clients but lose yourself—or stay authentic but struggle commercially. The biggest obstacle to your success isn't your knowledge, experience, or number of clients—it's the way you show up as a coach.

Coaching is a status game. You want to stand out, yet to get picked, you feel you need to fit in.

When Simon Harling, an accomplished Athletic Entrepreneur with years of pro-sports experience, opened his dream facility, he thought he had everything a good coach needs. But as commercial pressures blurred the lines, his venture failed.

This is not a traditional coaching guide. It's a coaching manifesto born from struggle. Good Coach Bad Coach reveals that our relationship with success and failure is the key.

Harling's framework shows you how to craft a professional narrative by answering four essential questions:

• Who are you?
• What is important to you?
• What do you want to focus on?
• How do you want to show up?

WHO THIS BOOK IS FOR

• Sports coaches building sustainable businesses
• Gym owners creating coaching cultures
• Freelance instructors, trainers, and athletic entrepreneurs
• Youth and grassroots coaches seeking philosophy beyond tactics
• Coach developers and mentors

Inside: case studies, frameworks, and maxims to guide your path.

This isn't for coaches who want to be somebody; it's for coaches who want to do something meaningful.

I belong here. That's the fight of the Athletic Entrepreneur.

Ready to build a practice where you belong?