*Previously published as "50 Ass-Kickin' Lessons for the Entrepreneur Wannabe" by Garry Wheeler

The payback for you:

Allow award-winning executive and author Garry S. Wheeler to save you a boatload of money, and, of course, the pain and suffering of a revolutionary startup gone bad. Follow his pioneering journey while he navigates the media and entertainment industry and works with CEO’s, record label executives, producers, managers, angel investors, venture capitalists and household name performers. Traverse the ups and downs, twists and turns, and leverage his 50 impactful lessons in your own business.

Wheeler offers insight into his “could-have-been-successful-but-wasn’t” experience as the CEO of this compelling startup.

The backstory:

What did A&R/Marketing executives at Virgin, Geffen/A&M, Rounder and Disney Records, the CEO of a $2 billion apparel company and a half-dozen angel investors have in common? They ALL envisioned BandDigs as the next Web 2.0 phenom... another Myspace or YouTube!

How could all these innovative professionals have been wrong and missed the mark on this business? Why didn’t a first of its kind, live and interactive video platform for the music industry become an unparalleled success?

Prepare yourself to effectively manage any type of business you are launching or already navigating.