Really the economic history of IBM...

This book was referenced from a pastor I follow and so I thought I would check it out. It is out dated. In fact, the author makes fun of Bill Gates for predicting the combining of TV, radio and the internet. Every time you turn around he is referencing IBM. I did catch some jewels in here, but I wouldn't spend a credit on this one. It is basically a "do what you do best" idea, which is not a novel one. Lots of history on mergers and acquisitions that was rather boring. I have the paper copy coming so I guess I will highlight the keepers. If any of this was helpful, please click YES below. Later.

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A classic business strategy book.

Still relevant in 2023. Al Ries lays out the importance of focus as the foundation of branding and business success.

As important for the Fortune 500 CEO and the local Chiropractor, this book explains why you and your company should narrowly focus to break through the noise of an over-communicated world.

Should re-write : outdated inaccurate stories

The analogies are outdated and many were wrong guesses so was distracting to his message

Moderate Relevance

Just a bit outdated. Somethings that were relevant back then are not all applicable today

Had me from the beginning!

This is a great listen. I had to go back a few times just to take notes on the many tips and gems shared by the author. A great read especially for startups or anyone looking to align their businesses to win.

chapters are not properly labeled

The chapters of this book are not properly labeled making the study of this information horribly difficult.
Come on Audible.

Extremely dated yet still has value

Would you try another book from Al Ries and/or Al Ries?

Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.

Has Focus turned you off from other books in this genre?

Absolutely not.

What three words best describe Al Ries’s performance?

Matter of fact

What did you take away from Focus that you can apply to your work?

The importance of specializing to set yourself apart in business.

Older recording but still very relevant today

replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!

Great and convincing argument for focus

In business and in life focus is counter intuitive to logic. Great read/listen! Listening again. III III II II

Excellent book

This is worth hearing for any executive, business leader, or entrepreneur. A contrarian view of how to dominate your market.