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  • Focus

  • The Future of Your Company Depends on It
  • De : Al Ries
  • Lu par : Al Ries
  • Durée : 3 h

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Couverture de Focus

Focus

De : Al Ries
Lu par : Al Ries
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    Ces titres pourraient vous intéresser

    Couverture de The Art of Management

    Description

    If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be. Focus, he offers, is the key component to the successes of on-track companies such as Coca-Cola, Volvo, Sun Microsystems, and Little Caesars. He defines a new standard of corporate competitiveness for companies both big and small and passes on his extensive marketing experience and cutting-edge managerial advice. Get focused: your future depends on it.
    (P) and ©1996 HarperCollins Publishers, Inc., All Rights Reserved, Harper Audio, A Division of HarperCollins Publishers

    Ce que les auditeurs disent de Focus

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    • Global
      1 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      1 out of 5 stars
    Image de profile pour avoidthelloyd
    • avoidthelloyd
    • 01/08/2017

    Really the economic history of IBM...

    This book was referenced from a pastor I follow and so I thought I would check it out. It is out dated. In fact, the author makes fun of Bill Gates for predicting the combining of TV, radio and the internet. Every time you turn around he is referencing IBM. I did catch some jewels in here, but I wouldn't spend a credit on this one. It is basically a "do what you do best" idea, which is not a novel one. Lots of history on mergers and acquisitions that was rather boring. I have the paper copy coming so I guess I will highlight the keepers. If any of this was helpful, please click YES below. Later.

    5 personnes ont trouvé cela utile

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour P. Rippey
    • P. Rippey
    • 10/01/2023

    A classic business strategy book.

    Still relevant in 2023. Al Ries lays out the importance of focus as the foundation of branding and business success.

    As important for the Fortune 500 CEO and the local Chiropractor, this book explains why you and your company should narrowly focus to break through the noise of an over-communicated world.

    • Global
      1 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      1 out of 5 stars
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    • Beth & Michael Krupa
    • 15/09/2020

    Should re-write : outdated inaccurate stories

    The analogies are outdated and many were wrong guesses so was distracting to his message

    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
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    • Liz
    • 14/07/2020

    Moderate Relevance

    Just a bit outdated. Somethings that were relevant back then are not all applicable today

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • NeoshaLoves
    • 06/10/2019

    Had me from the beginning!

    This is a great listen. I had to go back a few times just to take notes on the many tips and gems shared by the author. A great read especially for startups or anyone looking to align their businesses to win.

    • Global
      1 out of 5 stars
    • Interprétation
      1 out of 5 stars
    • Histoire
      1 out of 5 stars
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    • Dan Glassman
    • 04/10/2019

    chapters are not properly labeled

    The chapters of this book are not properly labeled making the study of this information horribly difficult.
    Come on Audible.

    • Global
      3 out of 5 stars
    • Interprétation
      3 out of 5 stars
    • Histoire
      3 out of 5 stars
    Image de profile pour Jill
    • Jill
    • 19/04/2017

    Extremely dated yet still has value

    Would you try another book from Al Ries and/or Al Ries?

    Possibly. Although this book is incredibly outdated it does share important ideas in businesses recognizing the need to focus and specialize.

    Has Focus turned you off from other books in this genre?

    Absolutely not.

    What three words best describe Al Ries’s performance?

    Matter of fact

    What did you take away from Focus that you can apply to your work?

    The importance of specializing to set yourself apart in business.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour TopTrucker
    • TopTrucker
    • 31/08/2016

    Older recording but still very relevant today

    replaced a warn out tape with this digital recording... this should tell you everything you need to know. if not, then my advice is to listen to this recording over and over, and put the authors advice to work for you and your organization!

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
    Image de profile pour Kyraocity
    • Kyraocity
    • 11/05/2015

    Great and convincing argument for focus

    In business and in life focus is counter intuitive to logic. Great read/listen! Listening again. III III II II

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
    • Histoire
      5 out of 5 stars
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    • freeway
    • 25/03/2015

    Excellent book

    This is worth hearing for any executive, business leader, or entrepreneur. A contrarian view of how to dominate your market.