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    Description

    F--k Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands. 

    Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mind-set is all about volume - the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there’s little point investing in content marketing if you’re not leveraging the assets you create. 

    In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale - as well as identify and ramp up the key players in your organization who need to own this process. 

    PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

    ©2019 Randy Frisch (P)2019 Randy Frisch

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    • Global
      1 out of 5 stars
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      1 out of 5 stars
    Image de profile pour Mr. 456
    • Mr. 456
    • 02/02/2020

    I guess

    Very basic info presented via an argument that is stated in the title. Nothing more to say. Throwing in the towel 2hrs in after a month or so of turning it off and switching books. This is a return for me. There’s stuff in here, but that’s all there is... stuff, filler & information you can get from Wikipedia or tossing around your noggin. Use a credit to be safe and hopefully you get something out of it.

    • Global
      5 out of 5 stars
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      5 out of 5 stars
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      3 out of 5 stars
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    • Daniel Zlotnik
    • 13/01/2020

    great gift for your extended team

    it may be basic information for senior strategists but you'll find useful arguments and a clear way to convey your vision. great read to her your teams onboard your content experience strategy.

    • Global
      5 out of 5 stars
    • Interprétation
      5 out of 5 stars
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      5 out of 5 stars
    Image de profile pour Utilisateur anonyme
    • Utilisateur anonyme
    • 17/08/2019

    I loved it.

    No fluff, explains thoroughly, easy to listen to.

    author really knocked it out the park.