"We all need a champion: someone who sees our potential, sometimes before we see it in ourselves. Among the responsibilities of a leader is to promote the development of others by providing the resources and environment in which people can learn, grow, and realize their full capacity for achievement."

This premise is at the heart of Doing What Matters, a business fable about how an organization rallies around a struggling executive to provide the support, insights, and inspiration he needs to lead his team and contribute to the company success.

This audiobook illustrates a practical model with useful tools and widely applicable principles for realizing one's full potential, told through the story of one business leader's progression from declining returns to a purposeful resurgence that grows the business and rekindles professional passion.

After initial gains in his post as regional vice president of sales, Mike Spur has seen a steady decline in sales by his team, and nearing desperation, he is unsure how to turn things around. When Mike's direct boss and the CEO step in to offer encouragement and share a practical framework for fostering a organization, Mike takes full advantage of the opportunity to enhance his leadership skills and apply an effective step-by-step approach to identify and implement solutions likely to boost sales and improve customer service across the company.

The Learning Loop offers Mike's readers a versatile, useful model to effect positive, continual progress and to optimize the organization's collective talents.

Doing What Matters explores how a well-intentioned company can become a thriving enterprise and how leaders can most effectively embrace their responsibility for building a community in which personal development is an expectation that is fostered and rewarded.