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Disciplined Entrepreneurship

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Disciplined Entrepreneurship: 24 Steps to Success will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the "F" word - focus - is crucial to a startup's success. Common obstacles that entrepreneurs face - and how to overcome them. How to use innovation to stand out in the crowd - it's not just about technology. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

©2013 Bill Aulet (P)2014 Gildan Media LLC Développement commercial et entrepreneuriat
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The author have zero entrepreneurial experience. He helped one mature startup refine its niche and concluded that this is what creating a company is about.
Calculating COCA and LTV before having sold to a single customer is pure fantasy.
It's like calculating the score before a football match... It is neither helpful nor realistic.
What will be his next book?
How to become a Rockstar :
Step 1 : make a projection of how many fans you will have per months, what song they like and how many times they will share it.
Step 2 : make projections on which major production house will agree to sign a deal with you, with associated percentage of chance of this happening at around what date
Step 3 : estimate how many copies of your hit song will sell per month on which channels at release and in subsequent years.
Step 4 : oh btw when you actually write your first song you will realise that nothing at all went according to plan but hey, planning was the goal all along ! The process is important (for me to sell books ) not the result!
I am sorry for the person who made the voice and had to suffer through this book.

95% Trash - Pretentious Inexperienced Author

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