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Deviate

The Science of Seeing Differently
De : Beau Lotto
Lu par : Beau Lotto
Durée : 8 h et 23 min
5 out of 5 stars (1 notation)

Prix : 20,44 €

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Description

Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical and perception illusion exercises, Deviate will revolutionise the way you see the world.

With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. Deviate is not just an engaging look into the neuroscience of thought, behaviour and creativity; it is a call to action, enlisting listeners in their own journeys of self-discovery.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2017 Beau Lotto (P)2016 Orion Publishing Group Limited

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Image de profile pour Juho Ranta
  • Juho Ranta
  • 19/02/2019

Very thought provoking!

I found this gem via a recommendation from a friend and I sure am thanking him for this. Pretty much sums up a whole bunch of different books and if like Kahneman or Nassim Talib, this is a must for you.

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  • Anonymous User
  • 15/05/2017

Eye opening

Explained many things well beyond what knowledge can explain. Indeed I knew a lot of the information even experiments described here, however Lotto put that knowledge in an understandable framework. Loved chapter 9 and the role of conflict. Also his way of looking into creativity at companies was quite interesting. I recommend this book to both Neuroscientists and everyone curious about their own curiosity!