What if the life you want is only one hard choice away?

In Choose Your Hard, leadership expert Keith A. Craft challenges the myth that success is about talent, luck, or timing. Real growth—whether in business, leadership, or life—comes from choosing the hard path that builds strength, character, and influence.

Through decades of leadership experience, Keith reveals how the choices you make today shape the culture you create, the teams you lead, and the future you experience.

Inside you’ll discover:

• The Power of Hard Choices — why avoiding difficulty costs more than facing it.
• The Leadership Decision Framework — a simple way to make tough calls with clarity and confidence.
• Culture as a Multiplier — how intentional choices create growth-minded organizations.
• Character over Comfort — the discipline that separates average leaders from great ones.
• Personal Application Tools — strategies to align your daily decisions with your long-term vision.

Whether you’re a CEO, entrepreneur, pastor, or someone who simply wants to lead yourself better, Choose Your Hard equips you with the mindset and tools to stop reacting and start leading—intentionally, consistently, and powerfully.

The question isn’t if life will be hard. The question is: which hard will you choose?