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Business for Punks

Break All the Rules - the BrewDog Way
De : James Watt
Lu par : James Watt
Durée : 4 h et 59 min
4,5 out of 5 stars (2 notations)

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Description

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks, written and read by James Watt.

Don't waste your time on b******t business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.

Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.

In Business for Punks, BrewDog cofounder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

©2015 James Watt (P)2015 Penguin Books Limited

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  • Petter
  • 05/09/2020

Good book

Good book from someone who has experienced success and actually created it himself. Lots of truths and good ideas. It would be great if they made a version in english though, cause next time I'm gonna read it and not listen to it. 😊