Branded
Sharing Jesus with a Consumer Culture
Impossible d'ajouter des articles
Échec de l’élimination de la liste d'envies.
Impossible de suivre le podcast
Impossible de ne plus suivre le podcast
Bénéficiez gratuitement de Standard pendant 30 jours
Branded
Acheter pour 11,99 €
-
Lu par :
-
Tim Sinclair
-
De :
-
Tim Sinclair
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople - people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God. What would life look like if we could market our faith like Nike and Apple market their products - sharing relationally, from person to person?
Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and explains how to share faith in ways that are honest, authentic, and, most importantly, effective.
©2011 Tim Sinclair (P)2011 Tim Sinclair
