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Book Summary: Crossing the Chasm
- 45 Minutes - Key Points Summary/Refresher
- Lu par : Michael Stadler
- Durée : 47 min
- Catégories : Business et carrière, Marketing et ventes
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Description
Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.
Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
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Ce que les auditeurs disent de Book Summary: Crossing the Chasm
Commentaires - Veuillez sélectionner les onglets ci-dessous pour changer la provenance des commentaires.
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Global5 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire5 out of 5 stars
- spyglass
- 25/05/2016
This is the best thing i've gotten off of amazon
Would you recommend this audiobook to a friend? If so, why?
I not only recommend this audiobook, immediately after listening to it i sent it to 3 collegues in our company to have them listen immediately.
This audiobook gave me everything i would want to know from 'Crossing the Chasm' in a quick to digest (but DENSE) 45 mins. it requires some replaying of parts, but it was great and helped me identify exactly what things i need to do next within my organization.
Which scene was your favorite?
its an excellent summary of the key points of the larger book, and it is extremely digestible and actionable in it being only 45 mins to experience all of the content.
Did you have an extreme reaction to this book? Did it make you laugh or cry?
love it. the content accurately described where my company was at in the chasm as well as where our main competitor is at. super helpful!
Any additional comments?
Executive reads please make MORE OF THESE!!!
2 personnes ont trouvé cela utile
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Global5 out of 5 stars
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Interprétation5 out of 5 stars
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Histoire5 out of 5 stars
- Monique
- 06/05/2017
Chasm innovation
Love it. Like a light on in a dark room. Succinct narrative. Good returns on investment.
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Global2 out of 5 stars
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Interprétation4 out of 5 stars
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Histoire1 out of 5 stars
- Ulrich Hartmann
- 22/12/2019
Moore is telling the obvious
one of those business hypes, well told but not new by far. summary is enough to get to know what the author wants to tell us.
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