Binge Worthy Branding
Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks
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Binge Worthy Branding
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Lu par :
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J. Z. Dyer
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De :
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Sterling McKinley
À propos de cette écoute
Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace the competition, as seen in top brands like Netflix, Starbucks, and Amazon.
Whether you're a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software to create a brand that attracts cult-like followers and unflinching customer loyalty.
Binge Worthy Branding is an introduction to a new era in branding, as it focuses on helping business owners understand how their customers think and their expectations as well.
Rather than teach specific tactics or offer a step-by-step technical guide, Sterling wants to prepare you for the ever-expanding expectations of your customers. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.
©2020 Sterling C. McKinley (P)2020 Sterling C. McKinley
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