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Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

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Big Data in Practice

De : Bernard Marr
Lu par : Lyle Blaker
Profiter de l'offre

Renouvellement automatique à 5,99 €/mois après 3 mois. Annulation mensuelle possible. L'offre se termine le 28 décembre 2026.

Acheter pour 15,48 €

Acheter pour 15,48 €

Offres de saison | 0,99 € par mois pendant les 3 premiers mois

5,99 €/mois par la suite. Des conditions s’appliquent. Annulation mensuelle possible.
À propos de ce contenu audio

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilize it effectively. This book fills the knowledge gap by showing how major companies are using big data every day.

From technology, media, and retail to sport teams, government agencies, and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety, and so much more. Organized for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved, and the processes put in place to make it practical, as well as the technical details, challenges, and lessons learned from each unique scenario.

- Learn how predictive analytics helps Amazon, Target, John Deere, and Apple understand their customers

- Discover how big data is behind the success of Walmart, LinkedIn, Microsoft, and more

- Learn how big data is changing medicine, law enforcement, hospitality, fashion, science, and banking

©2016 Bernard Marr (P)2024 Ascent Audio
Management et direction Marketing et ventes Prévision et planification stratégique
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