Couverture de How to Build Real Trust in a Remote AI World

How to Build Real Trust in a Remote AI World

How to Build Real Trust in a Remote AI World

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Trust Is the New Competitive Advantage in Sales In this special episode of Sales Lead Dog, Christopher Smith sits down with Mark Slotnik and William Yeack to dig into how trust is changing in a remote, AI-driven world, and what it takes to build it, keep it, and rebuild it when it breaks. They get into why in-person still wins, how a referral lets you inherit someone else's credibility, and the counterintuitive power of telling a prospect you are not the right fit. If you are a sales leader or founder trying to stand out in a sea of automated outreach, this is a practical look at why trust has become the strongest moat you can build. What You'll Learn:
  • The trust formula and what each part looks like in a remote world
  • Why trust has shifted from a nice-to-have to table stakes
  • How individual trust and organizational trust feed each other
  • Why a referral lets you inherit the trust someone else already built
  • Why turning down the wrong client builds more trust than closing them
  • How to rebuild trust in the exact area where you lost it
  • Why trust is the moat that keeps competitors away from your customers.
About Mark Slotnik Mark Slotnik is the Managing Partner at McMahon Ransford, where his work spans go-to-market, growth strategy, and the operating models that support it. He is a B2B operator and strategist focused on measurable outcomes across the full revenue and client lifecycle, pairing strategic planning with hands-on execution. About William Yeack William Yeack is the Founder and CEO of YGI Solutions, a compliance and cybersecurity consulting firm that helps organizations build security programs aligned to demanding frameworks like CMMC, FedRAMP, and CJIS. He brings more than 15 years of experience across healthcare and financial services, and earlier founded a payments platform and a New York hedge fund. He holds degrees from the University of St Andrews and the London School of Economics. Connect with the Guests Mark Slotnik on LinkedIn: https://www.linkedin.com/in/markslotnik/ William Yeack on LinkedIn: https://www.linkedin.com/in/wyeack/ About Sales Lead Dog Sales Lead Dog is hosted by Christopher Smith, CRM technology and sales process expert, and founder of Empellor. Each episode features sales leaders who have separated themselves from the rest of the pack, sharing how they achieve success with their teams and their CRM strategy. Unless you are the lead dog, the view never changes. Connect and Learn More All episodes and show notes: https://empellor.com/salesleaddog/ If this episode brought you value: 👍 Hit Like and help more sales professionals discover this conversation. 🔔 Subscribe so you never miss a Sales Lead Dog episode.

💬 Drop your biggest takeaway in the comments. What is one thing that instantly builds or breaks your trust in a new vendor?

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