In this episode of Big Swing Podcast, Jeremy Funk and Corey Scott are joined by Vedant Majithia, founder of VMV Studio, a London-based brand and creative agency whose client roster spans BP, Airbus, NASA, and the emerging space economy. A London native who studied marketing and advertising, Vedant started his business the same summer he graduated university, nearly ten years ago, and has been building it ever since. His path into the industry was anything but linear, shaped by a childhood love of music and film, a rejection from Twitter that stung, and a freelancing gig with BP that happened to arrive at exactly the right moment.

The conversation traces Vedant's journey from the university library where he and two friends launched their first agency to the launch of a satellite in orbit carrying a brand his team built from the ground up. He shares how a single cold DM to a San Francisco backpack founder led to a chain of introductions that opened the door to Airbus, a digital twin aerospace company, a kinetic rocket company, and ultimately Meridian Space, whose first satellite went up on a SpaceX rocket. Vedant also offers a sharp perspective on how AI is reshaping creative work, arguing that the gap between a strategic brand partner and a quick logo generator is not new, and explaining how his team uses AI to prototype and build things they never could have built before. The discussion touches on what makes brand more than a logo, the volatility of running your own business, and why entrepreneurial instincts are hard to walk away from once you've tasted them.

Listen to the full conversation for a candid look at building a creative business, the serendipity of saying yes to opportunities, and how brand strategy creates real value in complex B2B industries like energy and aerospace.