Artificial intelligence is transforming local media. But are newsrooms putting their most valuable information at risk without realizing it?

Recorded at Local Media Fest 2026 in Chicago, Local Media Association's Ryan Welton talks with Jon Accarrino, founder of Ordo Digital, about the hidden risks of AI adoption and what media companies can do to protect themselves.

Jon identifies three major areas of concern: sensitive information entered into AI tools, unauthorized scraping of publishers' content, and "shadow AI" — tools employees use without the knowledge or approval of their IT departments.

They also discuss:

• Why free and paid AI tools require careful evaluation
• How publishers can protect and monetize their journalism
• The differences between answer engine optimization (AEO) and generative engine optimization (GEO)
• Why AI-generated software, or "vibe coding," can introduce serious security vulnerabilities
• How media companies can embrace AI innovation while maintaining control of their data

Keep It Local is a podcast from Local Media Association featuring conversations with innovators, executives and thought leaders shaping the future of local media.

Learn more about Local Media Association: https://localmedia.org

Learn more about Ordo Digital: https://ordodigital.com

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