How Naples Businesses Can Make Digital Marketing Work | With Naples 2Night's Rodrigo Torres
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How Naples Businesses Can Make Digital Marketing Work | With Naples 2Night's Rodrigo Torres
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What happens when your marketing works, but your business isn't ready for the attention?
Our host Mia Rae Stephens sits down with Rodrigo Torres, owner of serroTx Media and Naples 2Night, a Southwest Florida digital media company for a candid conversation about building a business in a rapidly changing Naples, Florida market.
Rodrigo shares why more leads don't always mean more business, how speed and follow-up can determine who wins a customer and why marketing can expose problems inside a business that have nothing to do with the ad itself.
We also get into the story behind Naples Tonight, the growth of the Naples business community and why the businesses that stay connected to their community and let people see the real story behind what they're building may have an advantage.
If you own a business in Naples or Southwest Florida, this conversation will make you think differently about where you're putting your marketing dollars and what happens after someone finally pays attention.
Want to stay connected to what’s happening around Naples? Follow and subscribe to Naples 2Night for local businesses, restaurants, events, community news and more from Southwest Florida: https://www.naples2night.com/