When Fashion Becomes Part of the Tourism Experience
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When Fashion Becomes Part of the Tourism Experience
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Could what we wear inspire someone to visit Uganda?
We meet Katende Godfrey from IGC Fashion to discuss how Ugandan fashion and cultural heritage can become part of the tourism experience.
Our conversation explores the reinvention of barkcloth, the growing appeal of African design and the opportunities for collaboration between fashion creatives and tourism operators.
Fashion doesn't just tell people what we wear. It can tell them who we are, where we come from and why our culture is worth experiencing.
Recorded at Adventure Tourism Uganda 2026, Jinja.
#OnUganda #UgandanFashion #CulturalTourism
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