Getting found on Google and AI is great. But what happens AFTER someone discovers your business?

Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"

Because getting FOUND is only the beginning.

This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.

And you guys, one of these is my absolute FAVORITE things to work on with business owners!

We're talking about photos and messaging.

Your photos help potential customers picture themselves working with you. Your messaging helps them understand why you're the right fit.

And sometimes, just a few words can take your marketing from MEH to WOW!

In this episode, we're covering:

• Step 6: Photos. How to use your Google Business Profile photos to showcase the business you have TODAY.
• Four perspectives every business owner should consider when photographing their business.
• Why outdated photos and inconsistent information can confuse potential customers.
• Step 7: Messaging. How to create a tagline that speaks directly to your ideal customer.
• Real examples from my dance studio and a client in the stone and interiors industry.
• Why the messaging you used five or ten years ago may not be attracting the customers you want today.
• How consistent messaging across your website, Google Business Profile, social media, and business listings helps people recognize and connect with your brand.

Here's what I want you to remember:

You don't necessarily need MORE marketing. You need the marketing you're already doing to work harder for you.

And that starts with understanding who you want to attract and communicating why your business is the right choice.

Ready to become the go-to option in your industry?

My Visibility Audit helps you identify what's working, what's disconnected, and where your business has opportunities to improve its visibility across Google, AI search, your website, and social media.

And if your messaging needs a little love, that's one of my favorite things to help business owners dial in!

Learn more or book a call at MsMelissaRose.com/deals.

🎧 If you missed last week's episode on the first five steps to being FOUND, go back and listen!

And if you're enjoying The Visibility Podcast, please follow the show and leave a review on Apple Podcasts. It means the world to me and helps more business owners find these conversations.

More clarity. Better decisions. A stronger business.

Your GO-TO LINK for all things Visibility-: Your Visibility Audit, Local Visibility Optimization, Your Rebel Woman Life Map™ and Your Sweet Spot Assessment.

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In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.

Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt.