Marketing doesn’t stop when someone fills out a guest card—and operations doesn’t start when someone signs a lease.

In Part 3 of our Multifamily Marketing Mini-Series, Derek Miller and Rory Anderson explore what happens when marketing, operations, and onsite teams stop working in silos and start owning the customer journey together.

From AI and CRM automation to onsite feedback, technology implementation, local outreach, and the prospect experience, Derek shares why even great marketing tools can create problems when teams aren’t communicating.

The challenge from this episode is simple: Find one place where marketing and operations aren’t communicating—and fix it!

🎧 Listen to Breaking Down the Silos and subscribe to The Property Playbook so you don't miss the rest of our Multifamily Marketing Mini-Series.

CHAPTERS

00:43 The Importance of Marketing and Operations Alignment

01:59 Bridging the Gap: Communication Between Teams

04:41 Implementing Technology and Training for Success

07:11 Understanding the Customer Experience

09:51 Identifying Marketing Pitfalls

12:34 Homework for On-Site Teams

15:06 The Role of Property Managers in Marketing

16:31 Conclusion and Call to Action

TO CONTACT OUR GUEST:

DEREK MILLER

TO CONTACT RORY: rorypropertyplaybook@gmail.com

KEYWORDS: Multifamily marketing, property management, multifamily operations, apartment marketing, leasing strategy, marketing and operations, customer journey, resident experience, property management technology, multifamily leadership