Most concertgoers do not realize how merch really works.

A band does not just show up, carry in boxes, set up a table, and keep every dollar.

There is a whole business side behind it.

Merch sales still involve state and local sales tax.

It is not just cash changing hands.

Somebody is responsible for paying that tax, whether it is the artist or the venue.

Then there is the financial split.

That is where the hot topic comes in.

Venues or promoters taking a percentage of merch sales has become a big conversation with fans online.

But not everything is treated the same.

CDs, DVDs, vinyl, meet and greets, and VIP experiences can be separate from regular merch.

Those may go straight to the band or be handled as a different business piece.

So when fans buy a shirt at a show, there is more going on behind that table than most people think.

Taxes.

Splits.

Venue agreements.

Tour deals.

And a whole lot of business behind the madness.

#HeresTheDealPodcast #MerchSales #BandMerch #ConcertMerch #MusicBusiness #TourLife #ConcertProduction #VenueLife #PromoterLife #LiveMusicBusiness #BackstageStories #ConcertStories #MusicIndustry #MaxBakerJr #JeffBrownen #oklahoma #oklahomacity

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