Are collectors still buying art in 2026? Yes. And more of them are buying directly from artists.

In Episode 408, artist, curator, gallery owner and art business coach Sergio Gomez breaks down the Art Basel and UBS Survey of Global Collecting 2026, the annual report on art collectors worldwide by Dr. Clare McAndrew and Arts Economics. Based on a survey of about 3,100 collectors in 10 countries, Sergio shares the 10 collector trends every artist needs to know going into 2026 and 2027, and what each one means for your art career.

Sergio has followed this report for about 10 years. He reads it as an artist and as a gallery owner, and he turns the data into simple actions you can take this week, whether you sell at $200 or $20,000.

In this episode, you'll learn the 10 collector trends:

1. Collectors buy directly from artists: Why direct sales are growing, how collectors find artists in studios and on Instagram, and how to make it easy to buy from you.
2. Commissions are a real opportunity: How to make commissions an official offer, what to put on a commission page, and why a starting price helps.
3. Collectors buy at real-world prices: How to price with confidence using small, medium and signature pieces, and why to raise prices steadily as demand grows.
4. Instagram sells art: What to include in every post (title, medium, size), why to show work in a room, and how to add a clear call to action.
5. Collectors want proof: Why many collectors are cautious about newly discovered artists, and how testimonials, shows, press and consistency build trust.
6. Collectors do their homework: How to be easy to look up, from Google and AI search to an updated bio, art statement, CV and your story in plain words.
7. Uniqueness wins: Why to lead with originals, share your process, and tell why each piece is one of a kind.
8. Women collectors lead discovery: How to build relationships, host events and follow up personally.
9. In-person still matters: Why open studios, art fairs and local events close the sale that online starts, especially in the age of AI images.
10. Every generation is buying: Why painting is still a top medium, and why you should ask your buyers how they find and buy art.

Also in this episode:

• The 5 ways to position yourself as an artist right now: make it easy to buy direct, build proof, be ready for research, price with confidence, and meet collectors in person
• Why first-time buyers can become second-time buyers and, over time, collectors
• How to sell art online and in person without waiting for permission from a gallery

Resources:

• Free guide: the Collector Ready Guide with all 10 trends, the key numbers, what each means for you, and a checklist: [add link]
• Instagram Made Simple for Artists 50+, a course for artists who say Instagram is not for them: [add link]
• Join the Art NXT Level Academy, with weekly live Q&A, a private artist community and coaching: theartistnextlevel.com

Subscribe to The Artist Next Level Podcast on Apple Podcasts and leave a rating and review to help more artists find the show.

Hosted by Sergio Gomez, co-founder of Art NXT Level. Learn more at theartistnextlevel.com.

Get the Free PDF mentioned in the episode: https://www.theartistnextlevel.com/collectors-trend-2026