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Behavioral Science: Decisions, Interventions, and Impact

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Behavioral Science: Decisions, Interventions, and Impact

De : Tony Hassan
Lu par : Andrew Baldwin, Tony Hassan
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Why do people make choices they later regret? Why do good intentions so often fail to become action? And how can environments be designed to support better decisions?Behavioral Science: Decisions, Interventions, and Impact offers a clear and practical introduction to the forces that shape human behavior. Tony Hassan explores how attention, habits, friction, social influence, defaults, emotions, incentives, and context affect everyday choices.Through realistic examples and practical explanations, readers will learn how to identify behavioral barriers, design more effective interventions, test what actually works, and apply behavioral insights responsibly.Ideal for students, professionals, managers, researchers, and anyone interested in understanding human decision-making, this book provides an accessible framework for using behavioral science to create meaningful change in organizations, public services, business, education, and everyday life.©2026 Tony Hassan (P)2026 Tony Hassan Développement personnel Gestion du stress Réussite personnelle
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