Don't panic. Sarah Barnbrook, a socio technologist and CEO of Xallarap, discusses the critical issues surrounding AI ethics, and safety. She shares insights on AI risks, discusses tragic cases in unsafe technology use, the importance of proactive regulation, and her innovative assessment tool, ALT-TAB, to help organizations navigate AI deployment responsibly.

Sarah is CEO and Founder of Xallarap - an AI implementation and ethics consultancy helping organisations understand what they actually need from technology, what solutions already exist, and how to implement it safely and effectively.

Sarah also created Alt-TAB a free-to-use pre-deployment AI ethics assessment tool used by organisations globally.

EPISODE NAVIGATION

04:56 Reflections on September 11

07:56 When things are never the same again

12:18 Big Tech's Accountability in Social Media

15:34 The Chemisphere and Human Connection

20:58 Darker Aspects of Technology (Content Warning)

21:58 The Dangers of Emotional Manipulation in Technology

25:52 The Influence of Algorithms on Social Behavior

30:54 Government Control and Technology's Ethical Use

35:04 Guidance for Parents on AI and Technology

36:29 Guidance for Adults using AI

37:36 Advice for Governments Regulating AI

38:56 ALT-TAB Ethical Assessment Tool for Tech Development

50:46 A Quote on Perseverance

KEY TOPICS

The importance of safety assessments in AI deployment

Risks of AI in society including harm, bias, and misuse

The need for global cooperation and local regulation in AI governance

The impact of AI on vulnerable populations and digital safety

The concept of the chemisphere and face-to-face human connection

The potential for AI to incite violence and societal harm

The importance of ethical design and responsible innovation

Strategies for parents, adults, organizations, and governments to manage AI risks

CONNECTING WITH SARAH BARNBROOK

LinkedIn: linkedin.com/in/sarah-barnbrook-263323151

Website: https://xallarap.ai/

Email: sarah@xallarap.ai

See Sarah at Cybercon (14-16 October 2026)

https://melbourne2026.cyberconference.com.au/speakers/sarah-barnbrook-r4am8

Keywords: AI ethics, AI governance, safety assessment, socio technologist, AltTab, AI risks, digital safety, AI regulation, responsible AI, AI tools

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So long and thanks for all the listening.