If a potential customer asked ChatGPT to recommend a company like yours, would your business appear—and would the information be accurate?

In this episode, Kevin Watts explains how AI platforms discover, understand, and evaluate businesses using information from websites, reviews, directories, articles, videos, social platforms, and independent sources.

You’ll learn why appearing in AI-generated answers requires more than traditional rankings and how clarity, useful content, consistent business information, technical accessibility, and outside credibility can improve your company’s AI visibility.

The Visibility Podcast is presented by Raincross. Learn more at https://raincross.com.

Every few months, someone declares that SEO is dead. But search engine optimization isn’t disappearing—it is evolving.

In this episode, Kevin Watts explains how search is changing as Google, AI platforms, social media, videos, reviews, and online communities all influence how customers discover and evaluate businesses.

You’ll learn why modern SEO is becoming less about individual keywords and more about search intent, original expertise, technical performance, credibility, and a consistent presence across the internet. Kevin also shares three practical steps businesses can take to improve their visibility now.

The Visibility Podcast is presented by Raincross. Learn more at https://raincross.com.