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What does it really take to leave the security of a 9-5 and bet on your own idea? We sit down with Jess Fried, founder of the Toronto based jewelry company Dainty Diamond, to unpack how a side hustle that began through Instagram DMs grew into a six-figure jewelry business within her first year.

Jess gets honest about the less glamorous side of entrepreneurship-from navigating imposter syndrome to reinvesting most of what the business made, missing social events and learning to trust her own decisions. We also talk about some of the most controversial aspects of the diamond and jewelry business where Jess breaks down the difference between the different types of gold jewelry and what to look out for, whether luxury pieces are actually worth their price tags; lab-grown versus natural diamonds; engagement-ring budgets; and what really determines a diamond’s quality.

Whether you’re building a business, dreaming about leaving your job or trying to avoid overpaying for your next piece of jewelry, this episode is a must listen!

Connect with Jess here:

Instagram

Website

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DISCLAIMER: Nothing mentioned in this episode is medical advice and should not be taken as so. If you have any health concerns, please discuss these with your doctor or a licensed healthcare professional.