Doing more is not the same as being productive. In this episode, I sit down with Kate Moir — entrepreneur of ten years, mom of two, and host of the Mamas Making Commas podcast — to talk about doing less, being intentional, and how to truly manage your time and protect your energy as a mom entrepreneur. From honest working mom tips to the real tension between entrepreneurship and productivity, and the difference between energy management vs time management, this conversation is one big permission slip to release the pressure of doing it all.

Kate takes us back to 2017, to a room full of excited entrepreneurs where she sat in tears because she had nothing left to give. She was working until one or two in the morning, running on empty. So she made a bold decision to step back and do less.

The result? She hit her big goal two days ahead of schedule.

We unpack her 80/20 flip: 80 percent of your results come from your mindset and energy, and only 20 percent from what you actually do. Yet most of us spend our time exactly the other way around. Kate shares the seven-day time audit she swears by (green highlighter for income-producing activities, red for the time leaks), why “keep the main thing the main thing” lives on a sticky note on her desk, and how gratitude quietly became her most reliable productivity tool.

We also go deep into balancing career and motherhood: why your why cannot be your excuse, how Kate involves her daughters in her business (crooked stickers and all), and the family decision-making habit that dissolved resentment at home. If you're building productive habits in fifteen-minute pockets between school pickups, this one is for you.

🔗 Connect with Kate Moir

✨ Ready to take action?

🕰️ Kate swear by it and so do I! Start with a time audit and I have one ready for you. It's a gentle but powerful way to see where your time and energy are actually going. Start your Time Audit here: https://www.annerajoo.com/time-audit/

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Thanks for listening!

What's really stealing your CEO time? Every entrepreneur has a dominant productivity pattern — a way of working that feels normal, even productive. But when you're the CEO, that pattern has a cost.

It shows up as full days with no real progress. As never having time to sell, to build, to think. As always being busy but never feeling ahead.

You might recognise yourself in one of four patterns: The Overloaded Operator, The Momentum Chaser, The Preparation Loop, or The Capable Bottleneck.

Find out which one is your dominant pattern 👉 Take my quiz: https://annerajoo.com/quiz

Or book a complimentary productivity assessment with me and start reshaping your approach to productivity and success.

Don’t forget to connect with me on Instagram @_annerajoo_ and share your key takeaways from this episode! Your insights mean a lot to me!