Couverture de The Mattress That Burned a Billion Dollars: How Casper Convinced Wall Street That Sleeping Was a Tech Problem

The Mattress That Burned a Billion Dollars: How Casper Convinced Wall Street That Sleeping Was a Tech Problem

The Mattress That Burned a Billion Dollars: How Casper Convinced Wall Street That Sleeping Was a Tech Problem

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Casper didn't just sell mattresses — it sold the idea that a 400-year-old industry was broken and only a Silicon Valley startup could fix it. Investors believed them to the tune of $339 million, right up until the moment the IPO numbers revealed a company spending $300 to acquire a customer who would never buy a mattress again. This week, we unpack how a genuinely clever direct-to-consumer idea got buried under venture capital ambition, a category that doesn't scale, and the oldest trap in consumer retail. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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