On this episode of The Source Podcast, host Lauren sits down with Jordan Goodman, founder of Good Hospitality, for a wide-ranging conversation about building one of St. Louis's most exciting and fast-growing restaurant groups from the ground up.

Jordan shares the origin story of Good Ice, the handcrafted clear ice company he launched in March 2020 that has grown to serve over 100 bars, restaurants, and weddings across St. Louis — and evolved into a full ice sculpting business. He walks through how Good Ice became the foundation for everything that followed, including Good Company, the Grove's beloved small plates restaurant now in its third year, and Aperri, an intimate Spanish-Mediterranean tapas and wine bar right next door.

The conversation dives into Trust, Good Hospitality's downtown cocktail bar and café at 401 Pine — a stunning historic bank building — where the team has also built a rotating art gallery featuring local artists. Jordan then previews two concepts on the verge of opening: Baia, a pasta-forward Italian restaurant with a fully open kitchen inspired by the Italian Riviera (and the ancient sunken city near Naples), and Chico Bueno and Malo, a two-concept Mexican restaurant in the Grove rooted in Jordan's own Mexican heritage and family roots in El Paso, Texas.

Jordan also reflects on what has given Good Hospitality the confidence to scale so quickly — from the operational infrastructure he built at Salt + Smoke, to assembling a talented culinary team that's opened restaurants together before. And he opens up about life outside the restaurant: two young kids, golf, and a new charcoal drawing practice that's become an unexpected anchor for his mental health.

In this episode:

• The origin of Good Ice and how a pandemic-era launch became a St. Louis institution
• Good Company, Aperri, and the evolution of Good Hospitality's Grove presence
• Trust: cocktail bar, café, and rotating art gallery in a historic downtown bank
• Baia: an Italian restaurant built around handmade pasta and a fully open kitchen
• The sunken city of Baia — the history behind the name
• Chico Bueno & Malo: a street taqueria and fine dining tasting menu under one roof
• Jordan's Mexican heritage and why this concept has always been the dream
• The operational systems and people-first culture behind rapid growth
• Ice sculpting, wedding ice, and Good Ice's evolution beyond the bar scene
• A future taqueria in Shaw, neighborhood development, and what's next for the group
• Favorite restaurants in St. Louis right now: Jujube, Mainlander & Little Fox
• Finding balance: charcoal drawing, golf, and mental health


Come for the pasta and tacos. Stay for the vision. 🍝🌮

✨ Presented by SWADE Dispensary, with locations across Missouri. Learn more at swadecannabis.com. Our other podcast sponsors are 4 Hands Brewing Co. and The Pitch Athletic Club.

🎧 Watch on YouTube or listen on Spotify and all major podcast platforms.

📅 New episodes drop every Tuesday.

Come for the conversation. Stay for the culture. 🌿

✨ Presented by SWADE Dispensary, with 12 locations across Missouri. Learn more at swadecannabis.com. Our other podcast sponsors are 4 Hands Brewing Co. and LHM.

🎧 Watch on YouTube or listen on Spotify and all major platforms.
📅 New episodes drop every Tuesday.