Levi's name is covered. But the batwing shape - unchanged since 1967 - is so familiar that the FIFA policy has provided more attention to the brand, not less.

Levi's didn't fight the mandate. They leveraged an asset they'd spent decades building, and outmaneuvered most of the official sponsors in week one of the World Cup.

This week I broke down how patience AND agility - two attributes more closely connected than you think - scored free attention for Levi's.

So Let's Buzz!

There are two kinds of pride.The kind we celebrate in June. And the kind that got in my way twelve years ago when my son came out.I've written about my rainbow family each of the last three years in recognition of Pride Month.This year I wanted to share honestly what made that summer so hard. And why sharing my family's story since then has created a new identity that I'm proud of.

e.l.f. has a rule: no post-mortems.

Not because they don't evaluate what went wrong. Because the word implies something died — and at e.l.f., every failure is just the input for the next attempt.

They call them After Action Reviews. They run them in real time. And they're a big part of why a beauty brand compressed its Super Bowl production timeline from three weeks to eleven days over three years.

In a marketing environment that’s made agility mandatory, every marketer should be studying e.l.f.

In Part 2 of my Brandistry Buzz series on e.l.f., I explore the e.l.f.'s culture - the operating system that sits behind their 26 consecutive quarters of success.