Most fishing innovators are still operating under assumptions, but one breakthrough at ICAST could change everything.

Angie Thompson sits down with Toby Lapinski, editor of Fishing Tackle Retaler and Bobby Thompson, editor of The Fishing Wire, to talk about trends shaping the industry— from AI-driven marketing to game-changing new gear — and share the secret sauce behind the year's most surprising innovations.

This episode unpacks what’s new in fishing technology: the unexpected rise of anti-backlash reels that tap into reel energy, the mysterious success of urchin-shaped baits, and the future of AI transforming how retailers connect with anglers.

You’ll discover how regional tactics like Sputniks reveal overlooked growth opportunities and why some innovations are quietly yet exponentially shifting the market.

If you’re curious about what’s next for the fishing industry and how to stay ahead in a rapidly evolving landscape, this episode is your front-row seat. We dive into what we are looking out for at ICAST, exploring the surprises that could dominate the show—and your business. Whether you're a retailer craving insider intel or an angler eager for the latest tech, this conversation will leave you inspired and informed.

Plus, we discuss how small businesses can leverage new technologies—like AI—to amplify their reach and outsmart the giants. With insights from longtime industry insiders and perspectives on regional trends, you'll learn what to watch out for and how to capitalize on the coming waves of innovation.

Perfect for anyone looking to capitalize on the latest in fishing tech, retail strategies, or industry insights, this episode arms you with the knowledge to make smarter moves—before the next big thing hits the water. Don’t miss out on the secrets that could shape your year ahead.

#FishingTackle #ICAST2026 #FishingBusiness

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I got a chance to talk to Trevor McKinney at the G Loomis media event at the Bassmaster Classic in Ft Worth on the night before the tournament started. Trevor won the 2021 Carhartt Bassmaster College Series in November of 2020 which qualified him for a berth in the 2021 Academy Sports + Outdoors Bassmaster Classic.

Trevor is sponsored by G Loomis and Shimano and other A+ brands such as Rapala.

McKinney talks with us about how his business relationship with Shimano began and how he also developed a relationship with Rapala as a college student.

As a college angler, the Bassmaster Classic can be overwhelming and Trevor talks about his mindset going into the biggest fishing tournament in the world and about how to work with the cameraman who might be in the boat with him.

He also talks about how to learn from mistakes and how to make sure the time is right before you make the jump to the highest level of professional fishing.

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At the 2021 Bassmaster Classic in Ft Worth, I was invited to a G Loomis event where I had the chance to sit down with Elite pro Jeff "Gussy" Gufstafson, who was fishing the biggest event in fishing but still took the time to talk.

We talked about how to keep your game face and avoid the distractions of the hype of the Classic and how to take advantage of the event from a business standpoint.

Gussy says he's "a regular guy" but I have to disagree with that....he's an extraordinary guy. The audio is not great on this episode but the content is!

CONNECT WITH GUSSY
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If you're starting out, don't forget how important it is to build you brand. I can help you get started.

Download my free resource "Developing Your Personal Brand" at

https://www.fishingbusinessschool.com/brandworkbook

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#bassmasterclassic #jeffgustafson #gussy #fishingpodcast

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