https://elitecompetitions.co.uk/

In this episode, we sit down with Alex Beckett, the founder of Elite Competitions — one of the biggest online competition companies in the UK.

From leaving school at 16 and working in Summerfield, to appearing on Dragon’s Den and building a business now aiming for £100 million in yearly revenue, Alex’s journey is anything but normal.

He opens up about starting with nothing, having his Mercedes repossessed, borrowing £5,000 to build the first website, and taking huge risks to turn Elite Competitions into a household name.

We also dive into the questions surrounding the competition industry — is it gambling? How does it work? Why do people call it a scam? What happens when someone spends too much? And what really goes on behind the scenes when giving away supercars, Rolexes and million-pound houses?

Alex also talks about business deals that nearly went wrong, being approached to sell Elite, building multiple businesses, hiring the right people, giving back through Elite Contributions, and why he believes obsession is the real key to success.

This is the story of how a normal lad from the North went from selling sweets at school to building one of the most talked-about competition companies in the country.

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