Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative
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Meta Ads Catalog, TikTok Shops + GMV Max, and the Future of Creative
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Can Meta and TikTok Shop be combined into a single playbook?
Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) are fresh off the Meta Performance Marketing Summit and cover what the event signaled, where paid social is heading, and what most brands are still sleeping on.
They explain Meta betting big on product feed enrichment as the foundation for better AI-generated creative, and how GMV Max is quietly powering TikTok Shop’s top brands. The duo also reveals creators driving 60% of shop revenue, the Meta ads catalog, and TikTok Shop affiliate flywheels.
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