SummaryIn this conversation, Shaun Tomson, a legendary surfer and world champion, shares his journey from a young surfer in South Africa to a prominent figure in the surfing industry. He discusses his experiences in professional surfing, the evolution of surf brands, and the importance of purpose-driven business. Shaun emphasizes the healing power of surfing and how it can inspire hope and resilience in individuals. He also introduces his initiative to empower young people through the values of surfing, highlighting the significance of community and connection in today's world. In this conversation, Shaun Tomson shares insights on the importance of personal codes, commitment, and confidence in surfing. He introduces his mantra 'Hard off the bottom, hard off the top' as a guiding principle for success in competitive surfing. The discussion also delves into the evolution of training in surfing, emphasizing the need for a strong mindset and physical conditioning. Tomson highlights the significance of understanding equipment and maintaining a flow state to enhance performance in the sport.TakeawaysShaun Tomson started surfing in the mid-60s in Durban, South Africa.He became the South African champion and later a world champion.Shaun was instrumental in building the professional surfing industry.He emphasizes the importance of purpose in business and branding.Surfing serves as a powerful tool for healing and personal growth.Shaun's mission is to inspire hope and purpose through surfing.He has written several books focused on positive decision-making.The relaunch of his brand, Instinct, aims to create a positive impact.Shaun conducts workshops to help people find their purpose.Surfing represents resilience, creativity, and emotional connectivity. Writing your own personal code provides clarity and accountability.Commitment and confidence are essential for success in any endeavor.The mantra 'Hard off the bottom, hard off the top' simplifies competitive surfing.Flow state is crucial for achieving high performance in sports.Understanding your equipment can significantly improve your surfing skills.Mindset training is often overlooked in surfing preparation.Physical conditioning has evolved in surfing, but mental preparation is still key.Time spent in the water is invaluable for skill development.Successful surfers balance creativity with fundamental techniques.Enjoying the process is as important as achieving goals. For more information on surf coaching and training, sign up to the emails via the websitewww.surfacademyuk.com