What if everything you thought you knew about local search… is only half the story?

In this episode, Dr. Len Tau sits down with local search expert Mike Blumenthal to unpack what's actually driving visibility, engagement, and patient acquisition today. From the evolving role of AI to why fundamentals like reviews, branding, and user experience still dominate, this conversation challenges the shortcuts most practices rely on.

If you're focused on rankings but not results, this episode will shift your perspective on what truly matters in building a sustainable, patient-generating online presence..

• Why local search fundamentals haven't changed, even with AI advancements

• How Google evaluates engagement and why it impacts your rankings

• The real role of reviews, brand, and reputation in attracting patients

• Why AI is changing how patients search, not what matters most

• How to optimize your website for conversion, not just traffic

• The growing importance of long-form, intent-based search queries

• Why local brand building may be your biggest competitive advantage

00:41 Introduction to Mike Blumenthal and local search expertise

04:03 The evolution of local search and what hasn't changed

04:40 Google algorithms vs changing search displays

06:29 The future of AI in search and user behavior

09:45 What dental practices should focus on in marketing

11:59 Website engagement and user experience fundamentals

14:38 Online scheduling and conversion strategies

16:32 Understanding engagement signals beyond bounce rate

20:36 Visibility, credibility, and engagement explained

24:47 Reviews, ratings, and patient experience balance

25:25 Categories and ranking factors in local SEO

27:54 The role of citations and directory authority

31:06 Surprising user behavior trends and AI usage

36:15 The #1 focus for dental practices moving forward

38:06 Best practices for generating effective reviews

40:18 Where to follow Mike Blumenthal

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Connect with Mike

Email: mblumenthal@nearmedia.co

Website: Near Media

Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

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