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Checkin In Hospitality & Tourism Podcast – Episode 7
Destination Marketing Meets Big Data

Recorded live on Wednesday, April 29th at 11:00 AM

This episode is a deeper look at how data is actually shaping tourism strategy today and what it means for hospitality leaders on the ground.

This episode features:

Ktimene Axetell, CEO of Arrivalist
An economist and seasoned MarTech leader with 25 years of experience, Ktimene leads Arrivalist’s strategy and product evolution, helping position the platform as a leader in visitor intelligence, media attribution, and behavior analytics. Her background includes leadership roles with Sony Pictures Digital, Napster, IAC Advertising Solutions, and Epsilon, along with hands on destination experience with Amelia Island CVB where she earned the HSMAI Platinum Award in Sustainability. Her work bridges global media, tourism strategy, and real world application of data in destination marketing.

Jacob Pewitt Yancey, Head of Analytics at Arrivalist
Former Director of Consumer Insights & Analytics at VISIT FLORIDA, Jacob led the team responsible for measuring marketing performance, shaping statewide tourism strategy, and tracking the overall health of Florida’s tourism economy. An economist by training, his background spans multiple Florida state agencies, with a focus on turning complex data into clear, actionable insights that decision makers can actually use.

Together, we will get into:

How destination marketing is evolving with real behavioral data, not assumptions
What tourism demand actually looks like right now and where it is shifting
How operators and destinations should be thinking about attribution and ROI
Where marketing dollars are working and where they are being wasted
What hospitality leaders should be paying attention to over the next 12 to 24 months

This will be a practical, grounded conversation for hotel, resort, and tourism leaders who want a clearer view of what is actually driving demand and how to adjust strategy accordingly.

You can follow Peter Ricci at:

https://www.linkedin.com/in/peterriccihospitality/

You can follow Jeremy Nichols at:

https://www.linkedin.com/in/jeremycnichols/

https://www.youtube.com/@JeremyNichols