Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine.

Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired.

In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill.

We'll get into:

• Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)
• What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand
• The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot?
• Why I wrote this issue with pencil and paper — and why it turned out infinitely better
• The one question to ask yourself this week: Where does your voice actually come alive?

This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era.

Read part 1, The Tabloidization of the Internet.

Part 3, The Great Letting Go, drops next week.

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• Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment

📙 My WSJ bestseller, You Are the Brand

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