Virginia Craddock is the founder of Inside Out Agency, a multi-brand showroom working to shift the way we think about what we wear, how we consume, and what it all means. She grew up eating Brazilian moqueca in two different households, her parents having both spent time in the Peace Corps in Brazil, and now she makes it her own way. She talks about scruffy hospitality, why clarity in how you invite people into your home changes everything about the experience, and how blending her and her partner’s families is her biggest triumph and why. The phrase her business teacher gave her, “clarity is connection,” turns out to be the thread running through it all.

Giveaway: Win a 1-hour virtual consulting session with Virginia Craddock to rewire your relationship with clothing, shifting from consumption to connection. Enter at emmafrisch.substack.com

Resources & Links

• Virginia on Instagram
• Inside Out Agency
• The Art of Gathering by Priya Parker
• Meditations for Mortals

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Credits

• Produced: Wombmate Productions, Inc., REP Studio, and Stuart Hetzler
• Editing: REP Studio and Stuart Hetzler
• Music by: ⁣Emerson ‘Longstory’ Bartlett (feat. Drew Martin on Saxophone)