Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
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Ep 121: Scaling Smarter — How Lena Urusova Built a System That Runs Your Gym Without Burning You Out
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Most gyms don’t struggle from lack of passion — they struggle from lack of structure. In this episode, Steve Cook sits down with Lena Urusova, founder and CEO of Plan Sport Pro, to unpack the system behind scalable, sustainable gym growth.
With over 20 years of experience as a gym owner, Lena saw the same problem over and over: inconsistent programming, overwhelmed coaches, and owners stuck in the day-to-day. So she built Plan Sport Pro — a fully systemized, plug-and-play curriculum designed to bring consistency across every class while reducing owner burnout.
They break down how biweekly themed lesson plans, built-in timers, and coach “cheat sheets” create a seamless experience across staff — regardless of skill level. Plus, how structured testing weeks, stronger onboarding, and clearer parent communication directly impact retention and long-term growth.
If your gym still relies on you to keep everything running — this episode will show you how to build systems that scale, simplify, and actually last.
Visit Lena Here:
https://info.plansportpro.com/
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