Most lawyers think their marketing problem is tactics.

Wrong platform. Wrong agency. Wrong strategy.

But what if the real problem is how you’re thinking about marketing in the first place?

This episode is a little different.

We’re taking you inside a live session from the Great Legal Marketing Summit, where Gyi Tsakalakis and Conrad Saam basically did what they do best… challenge everything lawyers think they know about growth.

It starts with origin stories. How they got into legal marketing. How they built their businesses. Why two competitors can still operate as “worthy rivals.”

But pretty quickly, the conversation turns into something deeper.

They break down why most marketing advice feels confusing, why lawyers struggle to make sense of what actually works, and why chasing tactics without context is a losing game.

There’s also a bigger theme running through all of this.

If you want a better firm, you don’t just need better marketing. You need better thinking.

Part 1 sets the foundation. Part 2 gets into the weeds.

If your marketing has ever felt like a black box, start here.

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn