In this episode, I’m joined by Adam Witty, founder of Advantage Media, which he launched in 2005 from the spare bedroom of his home.

What began as a done for you publishing system for busy business leaders has grown into a global authority building company serving thousands of clients across 50 US states and 13 countries.

We explore how Adam’s innovative approach attracted Forbes, leading to the launch of Forbes Books in 2017, followed by partnerships with SXSW and Entrepreneur. From appearing on the Inc. 30 Under 30 list to leading a company recognised multiple times by Inc. 5000, Adam shares the reinventions behind the success.

This is a conversation about resilience, authority and embracing change as fuel for growth.

Highlights:

(03:15) Early lessons in resilience and entrepreneurship

(10:20) Launching Advantage Media from a spare bedroom

(17:30) Reinventing after losing his first company

(23:45) The Forbes partnership and building authority at scale

(30:10) Why writing a book changes how the world sees you

(34:10) Embracing change in the age of AI

If you’re looking to connect with Adam, he welcomes connections at awitty@theauthoritycompany.com, or visit theauthoritycompany.com and adamwitty.com

Connect with Lucy:

Website - https://bookmagic.ai

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