Grounded Masculinity with Sam Adams

This week’s guest is Sam Adams, a men and masculinity coach and trainer with over 20 years of experience supporting men through life’s challenges.

Sam runs regular events designed to equip men with practical tools to navigate the ups and downs of modern life — from emotional resilience and identity to relationships and purpose. His work centres on cultivating healthy masculinity rooted in strength, accountability, and connection.

A father based in Somerset, Sam brings a unique perspective shaped by spending much of his childhood in Africa, experiences that deeply influenced his understanding of culture, community, and manhood.

Alongside his coaching work, he also runs a local garden landscaping business — keeping him grounded in practical, hands-on work and everyday life.

In this episode, we explore:

What healthy masculinity looks like in practice

Why men need tools — not just talk — to navigate life

The importance of grounded leadership in fatherhood

How culture and upbringing shape our identity as men

Balancing purpose-driven work with everyday responsibility

Sam’s philosophy: “Healthy masculinity isn’t about being louder or tougher — it’s about being steady.” This conversation is a reminder that strength can be quiet, growth can be practical, and masculinity can be both grounded and deeply intentional.

Links

Website: www.liberatingmasculinity.co.uk

March event: https://liberatingmasculinity.co.uk/the-gathering-spring

Supplement: https://www.truuman.io

Non Profit: https://www.thefoundrycic.org.uk

Instagram: https:/www.instagram.com/lewishackney