Close Deals by Bridging the Gap with Jonny Holsten | Genius Talk Podcast | Atul Raj
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Close Deals by Bridging the Gap with Jonny Holsten | Genius Talk Podcast | Atul Raj
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In this episode of the Genius Talk Podcast, host Atul Raj speaks with Johnny Holsten from Bridge Selling about effective sales training and coaching. They discuss the importance of understanding buyer pain points, the Bridge Selling framework, and the evolving role of AI in sales. Johnny emphasizes the need for human interaction in sales and shares insights on unlearning ineffective sales habits. The conversation concludes with personal reflections and recommendations for aspiring sales professionals.Takeaways:-Sales training is essential for both small businesses and large teams.-Understanding buyer pain points is crucial for closing deals.-The Bridge Selling framework consists of six key steps.-Sales reps often struggle with confirming buyer pain points.-Memorizing a script is acceptable, but it should not sound scripted.-AI may shorten sales cycles but won't replace human salespeople.-Trust in human interaction will always be valued in sales.-Sales pitches should be tailored to each buyer's unique needs.-Creativity and fun in sales can lead to better outcomes.-Sales success is tied to focusing on the buyer's needs.Connect with LinkedIn: https://www.linkedin.com/in/jonnyholsten/Website: www.BridgeSelling.com
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