The lead game has changed — and if you've been in the insurance industry more than five years, you've already felt it. Leads cost more. Loyalty is thinner. And buyers are forming opinions about who they'll trust before they ever pick up the phone.

In this episode, Carl Willis, CEO of Agent Branding and Marketing, breaks down exactly how established independent insurance agents can use YouTube Shorts and long-form video to build scalable trust, dominate local search, and generate higher-quality leads — without chasing viral trends or spending more on pay-per-click.

What you'll learn:
→ Why Google has become a credibility engine — and what that means for your agency's visibility
→ How AI overviews and zero-click search are killing organic and paid website traffic (and what to do about it)
→ The two-video framework that builds both reach and authority simultaneously
→ The four types of videos that consistently attract better clients and repel the wrong ones
→ The one-to-many content system that turns a single 8-minute video into weeks of multi-platform content
→ A simple 30-day execution plan any agent can follow without fancy equipment or a production team

This isn't about becoming an influencer. It's about becoming the most credible, trustworthy voice in your local market — and letting the search engines and AI platforms do the heavy lifting for you.

Agents who build this system now will dominate their local markets over the next 12 to 18 months. The ones who wait will become invisible.

🎯 Ready to build your content ecosystem?

Schedule your free strategy session with Agent Branding and Marketing:
👉 https://agentbrandingandmarketing.com/schedule
📞 (888) 572-8758

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