Most salespeople don’t have an income problem.
They have a thinking problem.
80% of success in sales is mindset.
20% is tactics.
And most reps spend 100% of their time chasing new scripts, new closers, new “secret lines”… instead of fixing the foundation.
In this video, I break down the 10 books that made me millions in commissions — and why they matter.
Not theory.
Not fluff.
Not “feel good” motivation.
These are the books that:
Increased my close rate
Fixed my burnout
Helped me handle rejection
Made me more disciplined
And ultimately helped me produce at a level most reps never touch
You’ll learn:
• Why conviction closes more deals than persuasion
• Why systems beat goals every time
• Why empathy outperforms pressure
• Why effort multiplies skill
• Why most reps sabotage themselves mentally before they ever knock the door
If you’re blaming leads, the market, the economy, your company, or your script… this is for you.
Because the biggest problem in sales is the problem you don’t know you have.
And reading won’t change your life.
Applied knowledge will.
So don’t just watch this.
Pick one book.
Implement one principle.
Execute relentlessly.
If you want to make more money, lead better, and build real confidence (not fake bravado), start here.
No shortcuts.
No hacks.
Just foundations that compound.
Let’s go.