In this episode of the Pieces of Impact podcast, I sit down with Spencer Wonder, founder of Terra Firma Tackle. We talk about Spencer’s path from marine science and teaching to building a tackle company, what it looks like to run a product business with a small team, and why reputation and quality control matter.

We also get into great white sharks, how land-based shark fishing is changing fast, and why social media and drone fishing can create real risk for the future of the sport if the content reaches the wrong audience.

00:00 Introduction to Spencer Wonder

02:58 Spencer's Journey in Fishing and Education

06:03 The Business of Tackle and Gear

08:47 Adventures in Extreme Fishing

12:01 Unique Fish Caught and Future Goals

14:46 Business Aspirations and Future Plans

18:01 Networking and Community in Fishing

20:50 Great White Sharks and Conservation

24:02 The Responsibility of Fishing in the Public Eye

27:02 Misunderstandings in Land-Based Shark Fishing

29:44 A Day in the Life of Spencer Wonder

35:20 Navigating Challenges in Business

39:48 Lessons from Pre-Orders and Customer Service

41:05 The Impact of COVID-19 on Business Growth

43:30 Leveraging Social Media for Success

45:13 The Importance of Language and Culture in Travel

48:48 Adventures in South America and Africa

54:27 The Art of Fishing: Techniques and Experiences

01:00:02 Rapid Fire Insights and Personal Favorites