This is the third episode in my series on falling in love with short form video, and today we're diving into the question everyone's been waiting for: how do I make my videos actually look good?

I'm breaking down everything from filming locations to finding your signature style. These are the exact questions I've been answering for clients for over a year now, and I'm sharing all the systems we've built at my agency to help you create polished content without overthinking it.

Content studios work great if video is a primary growth channel and you have a solid batching system. But honestly? Filming at home is totally viable and way more flexible. I share my exact setup with tips to create an elevated filming corner or two in your space. Because the truth is, you don't need a $20,000 setup. You just need a natural window light and your phone! The secret is layering.

Next, we'll talk about the art of b-roll. You don't need to be filming constantly in order to keep up with content. I'll share the strategy I've used as a homebody who doesn't like to spend all of her time filming while she's out with friends!

The Elevation Rule This is huge. Your videos need to be elevated in at least 1 of these 3 ways:

1. Place
   • intentional background, visual interest
2. Personal Presentation
   • outfit, hair, makeup, accessories
3. Production
   • lighting, camera quality, editing

You don't need all three! Pick 1-2 that feel sustainable for you. And finally, we'll chat a bit about finding your signature style so people cn't help but keep coming back for me.

Video feels harder than it needs to be because we're overthinking the setup, the aesthetics, the editing. Make decisions ahead of time, keep it simple, and remember: the message matters more than having a perfect setup.

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