In this episode, host Joel Rodriguez sits down with executive headhunter and podcast host Kip Knippel (Kip Search, Capitalist Culture) to dismantle the stigma around the business side of creativity.

Kip pulls back the curtain on the high-stakes world of executive recruitment and translates those corporate strategies into a blueprint for indie creators. Whether you are looking for your first artist or scaling a studio, this session explores why shifting your mindset from "cost" to "value" is the essential pivot for any creator who wants to move beyond the "starving artist" trope and build a sustainable career.

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The Business of Talent: Why finding the right collaborator is a high-stakes investment that can cost—or save—you thousands of dollars and months of time.

Vetting for Core Values: How to look beyond a portfolio to find partners who align with your culture, work ethic, and creative vision.

Cost vs. Value: The psychological shift required to stop looking for the "cheapest" option and start investing in the most "valuable" one.

Protecting Your "100 Units": Kip’s unique framework for managing mental energy and why eliminating negativity is a prerequisite for success.

The "A-Player" Magnet: How to attract high-level talent by offering challenges and growth opportunities rather than just a paycheck.

"Entrepreneurs can be a force for good in the world by taking an idea out of nothing and making it a reality. That is exactly what creatives do every single day." — Kip Knippel

Website: CapitalistCulture.com

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