Targeting Can Be Bad (Here’s Why Your Ads Aren’t Working)
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Targeting Can Be Bad (Here’s Why Your Ads Aren’t Working)
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In this episode of This Might Be Wrong, we break down why targeting can help prevent waste—but doesn’t create intent, trust, or urgency. Platforms are good at guessing interests, but they’re terrible at predicting timing.You’ll learn:Why tighter targeting often makes ad performance worseThe difference between being the right person and the right momentWhy “in-market” doesn’t mean ready to buyHow message clarity beats audience precisionWhy repetition and familiarity outperform clever adsWe also share a real campaign example where loosening targeting—and simplifying the message—improved results without increasing budget.Most ads don’t fail because the audience is wrong.They fail because the message doesn’t land.If your marketing isn’t working, tightening your targeting is usually the last thing you should fix. Clear messaging, consistency, repetition, and patience do more heavy lifting than filters ever will.
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