Anthony Pedicini is a political consultant, owner, and partner at Strategic Image Management (SIMwins) based in Tampa, Florida. In their conversation, Todd and Anthony dig into the real mechanics of political campaigns, drawing from their own experience working together during Todd’s run for Polk County Commission.

The episode covers what candidates should look for when hiring a consultant, the fundamentals of fundraising and time management, the role of polling, and why likability and authenticity often matter more than credentials alone. Anthony explains how campaigns are built from the ground up, how strategy evolves in real time, and what separates strong candidates from those who struggle to gain traction

The discussion also explores how campaigning has changed, from the rise of texting and social media to the increased scrutiny facing candidates and consultants alike. Todd and Anthony talk candidly about negative campaigning, retail politics, issue campaigns, and the growing costs of running for office, while sharing stories that highlight both the pressures and the human side of political life.

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